Launching Format Workflow

Workflow is an ambitious new product from Format that helps photographers run their business. A more streamlined and accessible product for the early stage market, Workflow enables photographers to organize, present and deliver their client work, and ties in seamlessly with their online portfolio website.

Working closely with the VP of Product, product managers, researchers, designers and engineers, I helped shape and launch the product, design new features and develop a migration strategy for bringing tens of thousands of users into the new platform.

This project was the result of more than a year of work, requiring the coordination of nearly every employee at Format — all while transitioning to a remote-first workplace during COVID-19.

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